ARTICLES IN MARKETING – Article marketing, if done correctly, can be one of the most effective marketing avenues. The best way to use an article directory is to write a quality article, something that is actually informative and useful and ORIGINAL. Upload it to an e-Zine or Article Directory and in time, Google, YAHOO, Bing and other search engines will index it, people will link to it provided that it is informative, and that link muscle will translate to your website through the keyword link you place at the bottom.
Just because an article directory has high PR does not mean you will benefit from it. The PR of the page that contains your link is what counts. Your link could be on a website with a homepage PR-10, but if the page in that website that contains your link is 0, then the link is just a little better than useless.
The key is QUALITY CONTENT. Your article should be counted as an “authoritative document” by humans. A search engine algorithm is built around that and incoming links are what Google and others use as a voting system to tap human opinion. There is no fast method to building quality article links, but incoming links will follow a quality article. Sometimes it takes years, but, it is a very effective way to build links. Articles are excellent link baiters.
The truth of the matter is, individuals are more likely to link to an authoritative document faster than they are to a website of the same subject. Therefore, an ideal way to market your website is through articles. Write high quality articles and submit them to the article directory of your choice with a link to your website at the bottom. The link would, of course, be a text link containing your keywords of interest. Once the article is in place, market the article in the same fashion.
No related posts. Source: The Importance of Articles in Marketing | TheBitBot Organic SEO Services Blog
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